Website analytics doesn’t have to be confusing. You can easily be familiarized with the world of data using Squarespace Analytics. Squarespace Analytics, as a built-in reporting platform, captures various key website statistics such as conversions, pageviews, and unique visitors, all in the user-friendly, simplified Squarespace style. Understanding the performance of your website and finding new opportunities can begin with just a few steps. Here are the 3 ways to use Squarespace Analytics features to enhance your website.
Use Site Content To Evaluate Your Page
If you are publishing blog posts regularly, Squarespace Analytics’ Site Content can give you much important information including views, bounce rate, exit rate, and time on page. Except for the quantity of views, other metrics will be based on each page’s intention. For example, it is a positive sign for a blog post if visitors spend a long time on that page but for a contact form or payment page, it may hint at issues with usability. Ponder how you want visitors to interact with your content page and observe whether the data clash or match with your intention.
Use Website Traffic To Review The Health Of Your Website
Website traffic fills you in with two major pieces of information— the effectiveness of your website at turning visitors into customers and the number of people that are visiting your site. Metrics in this feature include unique visitors, pageviews, visits, and bounce rate. Unique visitors should be one of your focuses for the number of visits is induced by the quantity of unique visitors. Additionally, with the use of this data, you can think of ways to motivate people from various social media to improve SEO or to visit your website.
For Opportunities, Check Search Keywords
If you have a search page or use a search bar on your website, the search keyword feature discloses what search terminologies the visitors of your website are looking for. Site search keywords can see what kind of information visitors are expecting from the page or website and what webpages are hard to find. Moreover, if there are many site search keywords, your website navigation can improve since it is easier for people to find any information.
Squarespace Analytics offers features that can be a great starting point in tackling your understanding of your website performance unaccompanied by a steep learning curve.