Estee Lauder is an American producer of skin care, makeup and fragrance. Estee Lauder offers a wide range of products including skincare, color cosmetics, body care and fragrances. Estee Lauder has always been a leader in developing new innovative makeup products with its popular items being their perfume, lipstick and mascara.
Estée Lauder has long been an icon in the field of beauty, earning the title ‘the face of modern American beauty’ with their world-renowned products. Their pioneering use of branding and marketing has enabled them to become one of the most well-known brands internationally. Estée created her own line after noticing how popular her custom blends became among her friends and family, and then went on to create Clinique. Estée is most well known for her beauty innovations such as the first modern foundation, the first multi-purpose face product, and is largely considered responsible for popularizing lipstick in shades other than red.
Today Estée Lauder has grown to become a global beauty company founded upon her belief that “the real beauty comes from within.” Their products can be found in over 150 countries and are sold at exclusive retailers such as Harrods.
Estee Lauder is well-known for their line of skincare products including serums, moisturizers, eye creams and face cleansers. Many products are dermatologist tested with visible results found within four weeks of continuous use.
Estee Lauder’s line of fragrances are another popular product. Often described as having a luxurious, classic scent, their perfumes are exclusively made in France and include White Linen and Beautiful .
Another Estee Lauder bestseller is the Double Wear foundation. The company claims that this foundation will remain looking fresh for 15 hours and will not run or melt. A unique feature of this foundation is that the pigments change tone with the temperature, allowing it to adapt to different skin tones.
Estee Lauder’s makeup aims to be lightweight for a ‘flawless finish’ with products ranging from mascara and lip-glosses to eyeshadow palettes. They also have a line of products for men including shaving cream, skin care and hair gel.